A complete course on Digital Marketing

First I want to thank all my Quora and Twitter followers, as of now we got 1300 enrollment from Quora and Twitter.

And, I would like to write everything about this course here.

First thing first, the story behind this course creation.

I was the school topper in my 12th grade, I got 96%. I was excited after that, as I got admission in Delhi University based on my marks. Delhi University is a top University in India.

Since after scoring such good marks and getting admission to Delhi University, I was hoping that now things will get easy in life.

But that sweet shell was broken on the day of orientation in the college, that day I saw more than 1500 students with the same marks and college in their hands.

And then I knew that this place is not for me, I can not achieve my dreams by following a regular path.

After reading hundred's of the article and watching hundred's of the video I came to know about Digital marketing and found that the scope of digital marketing has increased in the past at a very faster rate and will be growing drastically in future also.

Then I decided to learn digital marketing, I join a course for digital marketing in Delhi by paying $800, and after I was done with the course I was having good theoretical knowledge but no practical knowledge.

I start to watch Youtube videos and start reading Neil Patel's articles to brush up my skills and to gain some practical knowledge I go for 2 internships. After 1 year I decided to launch a digital marketing agency, we started well with some potential clients.

Suddenly I click with an idea of starting some webinars to share knowledge of digital marketing, the motive of this webinar was to get digital marketing clients.

But instead of people asking for digital marketing services, people start asking whether we provide digital marketing course, that was the movement I decided to launch a course on Digital Marketing.

But there was one big hurdle that more than 1000 institutions which are providing digital marketing courses from the last 5 years. The question was-

How to differentiate us from others?

To find the answer, I started enrolling for online courses at these institutions. I came up with 2 things that these institutes were not providing that was-

1 Practical knowledge

2 Marketing knowledge

By marketing knowledge here I mean is in the whole course the instructors did not explain what is marketing, they did not tell me what is consumer behavior, no one explains to me how reputed companies market themselves on different platforms. Instructors were only focusing on digital aspects of the course like website development, social media marketing, or SEO.

That was the answer to my question "How to differentiate us from others?". We decided to launch Digital marketing that will cover all the aspects of the Digital part as well as the marketing part. That is why name it as "A complete course on digital marketing".

In this course, we teach our students with a practical approach. We make sure that the marketing part is been covered in the course. In the course, there are 50+ marketing case studies of companies like Coke, Uber, and Starbucks that how these companies use marketing as their growth tool. Ever concepts of marketing like season marketing, cause marketing, emotion marketing is been discussed in detail, and many time in the course.

N0w let's understand some other aspects of the course-

Course Audience (Basically who can enroll):-
I have developed the course keeping four types of audience in considerations.

This course is for:-

Marketer:- It is been said that one should always brush up their skills, if you are already in the marketing field and working as a marketing head, you should enroll in this course. Now the time is changing and the same with the demand for digital marketing over traditional marketing.

Business Owner/ Entrepreneur:- Many business owners enroll in this course and make their business online. It is a better option than hiring an agency and giving them at least 50,000 for doing your digital marketing. If you are having the time to learn from the course and implement, it is the best option you can get to make your business online.

Career seeker:- Anyone who wants to make an entry-level career in digital marketing should know what all job roles are there in this industry. A complete section is dedicated to achieving this. I am explaining the importance and career path of each role. But, before reaching this section a career seeker have to first learn all the ten sections of the course. He needs to learn the fundamentals of marketing, website development, Search Engine Optimization, Social Media Marketing, Email Marketing, Video Editing, Google Analytics, Google Ads, and many more digital aspects.

Students:- Students enrolled in graduate programs like BCom, BA(Economics), BBA, BBM, BSc( Maths), BSc (Statistics) can always consider the digital marketing industry as their career choice. Many students from these degrees join the digital marketing industry after finishing their course as well. But, since they hardly have exposure to this sector, they end up screwing their career by picking up a 9-5 job for themselves. With this course, We want to make them aware of this industry and teach them basic to advanced concepts. Concepts that are not taught in their regular classes.

Though the course is made for the above four audiences, certain sections are focussed on just one of the above. But, since the course will progress in a systematic manner where the participant will get one video class a day, everyone has to complete all the sections.

COURSE FEE - Why not free?:-

$25 Rs Though, we have distributed free copies of this course to many college students. We couldn’t make it free for all.

We did keep it free for 1 week and told everyone I knew about this course. But, they were 5 to 10 takers of this course.

Then we ran ads. Targeted ads to people looking for Digital marketing courses. And, we did 27 sales in three weeks.

I and my team decided to keep a price for the course to cover the cost of the website and video hosting and advertising.

Whatever we earn, we invest back in this website and ads.

Idea is to reach out to a minimum of a million live in India and teach them digital marketing in common and simple language videos.

No knowledge is bad knowledge. :-) And, I had to make just one course for all. That's why I named it also “A complete course on Digital Marketing”

Thanks.